Turn any idea into a video with Kapwing

Describe it in one sentence and Kapwing builds a multimedia video project for teams that create together.

Explain how to plan a weekly content calendar

From rough idea to first cut

Tell a story on screen without filming a thing. Kapwing reads your prompt and assembles a project with layered tracks, timing, sound and more.

Use Kapwing inside your AI chat

Plug Kapwing into your AI assistants via MCP, the Model Context Protocol, using the connector below.

kapwing · mcp connector

Connect Claude Connect ChatGPT

Kapwing quietly powers the work behind the curtain at leading brands, plus 30 million creators around the world

Tailored workflows

Built for every kind of storyteller.

From global marketing teams to company-wide updates, Kapwing bends to fit the creative goals you set.

Marketers

Produce more videos in half the time. Keep every campaign on brand, launch sooner and pass assets along cleanly.

See how marketers work

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Internal Comms

Share video updates people actually watch, then translate them for every office you run.

Explore comms

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Content Creators

Shape loose ideas into polished videos with templates, quick exports and teamwork built right into Kapwing.

Browse creator tools

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Educators

Reach more of your class with video and help students sharpen how they tell stories.

See classroom templates

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Edit like a studio

Core editing tools that make every production feel natural.

Drag clips onto the Kapwing timeline to cut, trim and merge, layer overlays, and let teammates comment inside the same project.

Open the editor

Record, tidy and level voice tracks for podcasts and videos without leaving the browser.

Try audio tools

Generate accurate captions in seconds, then restyle fonts and timing to match your brand.

Add captions

Translate subtitles and voice into dozens of languages to reach viewers everywhere.

Start translating

Explore core tools

Kapwing video editor interface on a dark rounded panel: portrait of a woman in a wide black hat against a deep red backdrop, with speed, zoom, blur, warmth and exposure sliders and four effect thumbnails below

Turn big ideas into content people remember.

Focus on creating

Kapwing AI tools help your team work smarter and ship faster.

Dark video generator panel showing a script about solid wood furniture beside a close-up of a wooden furniture leg labelled durability, a prompt field, tone, duration and aspect ratio dropdowns and a pink Generate Video button

Type a prompt and get an original video with voiceover, visuals, captions, music and characters, plus a script you can tweak for tone.

Generate a video

Turn a topic into a ready-to-record script with a hook and clear structure.

Write a script

Create natural narration or dub existing footage into new languages.

Add a voice

Strip hum, echo and background noise from any recording in one pass.

Clean a track

Drop silences and filler pauses automatically for a tighter edit.

Cut silences

Slice long recordings into short, social-ready clips.

Make clips

Explore AI tools

Real teams on Kapwing

Changing how video gets made in every industry

Marketers, teachers and HR leads use Kapwing to produce faster, localize with ease and keep every round of feedback in one place.

Hear from customers

Google

4.9 average, 5,000+ reviews

Capterra

4.4 average, 200+ reviews

Up and running on day one

Kapwing felt obvious from the first click. Most of our marketing team was publishing the same afternoon, with barely any training and nothing to install.

Joanna LiuVideo Production Lead at Formwell

Our reviews got so much faster

We moved the whole approval loop into Kapwing. Comments sit right on the timeline, so feedback that used to drag for a week now wraps in a day.

Marcus BellCreative Ops Lead at Brightline Studio

My students genuinely enjoy it

Every term my classes build short documentaries in Kapwing. The interface stays out of the way, so lessons stay focused on the story itself.

Priya RamanMedia Teacher at Westbrook High

Now it's your turn

Change how your team makes video.

Kapwing runs polished video pipelines for marketing, learning and internal communication. Start building in minutes.

Create yours Book a walkthrough

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Meet the people behind Kapwing

Made by creators
for every maker out there.

Our own YouTube channel has over 200K subscribers, so we know video from the inside, and we believe making it should be shared, approachable and simple. Every week Kapwing gets clearer, stronger and better for everyone who opens it.

See what we build